LensCrafters went to Snapchat to encourage Millennials see the good around them.

LensCrafters went to Snapchat to encourage Millennials see the good around them. The brand’s new #SeeGoodDaily initiative prompts young consumers to get their eyes checked and use their daily disposable contacts to “open their eyes, and their hearts, to See. Good. Daily.” Their one-day Snapchat sponsored filter with rainbows and colored contact overlays “over-delivered on the platform’s benchmark for plays by 167%, views by more than 250%, and playtime exceeded norms by over 300%.” (brandchannel)