Kohl’s is the latest brand getting in on the fast-fashion game to target urban, chic Millennials.

Kohl’s is the latest brand getting in on the fast-fashion game to target urban, chic Millennials. Their upcoming k/lab collection will focus on speed and reaction, continually putting out new and trending pieces based on social media and sales data. Though Kohl’s core consumers have not traditionally been Millennials, who they say they “kind of forgot about,” they hope the strategy will bring in a new segment who may have not considered the retailer before. (Business Insider)