Can exclusivity and mystery bring back print? The Secret Catalog, which has been described as “SkyMall meets Kinfolk,” is filled with an inventory of clothing, accessories, and home goods stocked in limited quantities, from a “handful to 30 or so,” and created exclusively by a small group of designers and artists. Subscribers who purchase an online copy for $10 receive the password to then purchase the items from an e-commerce site. The founder, who is more focused on putting out something that “feels special and fresh” then making a profit, wanted tap into “the thrill of getting a catalog in the mail.” (Racked)
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