In an “incredibly crowded” TV marketplace where “live audiences have dwindled,” studios are taking new steps to create buzz around shows.

In an “incredibly crowded” TV marketplace where “live audiences have dwindled,” studios are taking new steps to create buzz around shows. To make upcoming series Marvel’s The Inhumans a “must-see event,” ABC will debut the show’s first episodes on Imax’s big screens exclusively for two weeks before running it on the network in “typical prime-time fashion.” Imax hopes the content, shot entirely with Imax cameras and described as a “family action-adventure with signature Marvel humor,” will draw viewers to theatres during the fall season. (New York Times)