In an “incredibly crowded” TV marketplace where “live audiences have dwindled,” studios are taking new steps to create buzz around shows. To make upcoming series Marvel’s The Inhumans a “must-see event,” ABC will debut the show’s first episodes on Imax’s big screens exclusively for two weeks before running it on the network in “typical prime-time fashion.” Imax hopes the content, shot entirely with Imax cameras and described as a “family action-adventure with signature Marvel humor,” will draw viewers to theatres during the fall season. (New York Times)
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