Shell is launching an interactive music video on Snapchat to get young users excited about their clean energy initiatives.

Shell is launching an interactive music video on Snapchat to get young users excited about their clean energy initiatives. The #makethefuture video, which was released last month with various music artists singing a cover of The Best Day of My Life,will now begin appearing as a Snapchat ad. Users can engage with the video, choosing which artist they want to sing the song, and clicking “animated elements” to see Shell’s energy ideas—from recycled coffee beans to off-grid electricity. (Adweek)