Gaming franchises are more popular among British Gen Z than any other gen.A recent study by JvM NERD & Appinio reveals that 18-24-year-olds in the U.K. have are big fans of gaming franchises: Grand Theft Auto, Super Mario and Call of Duty are among their top seven overall favorite franchises, including movies, TV shows, and more. Among Millennials, there’s only one gaming franchise (Super Mario) in their top seven overall favorite franchises, and none among Gen X. The research also shows that 78% of Gen Z say they have strong personal interest in gaming content. (EntertainmentSwindon)
📊 YPulse data: 54% of European 18-24-year-olds agree, “video games are more entertaining than TV and movies”
