PayPal is introducing peer-to-peer gifting just in time for the holidays. The new offering features digital gift cards that can be personalized with notes, are easy to send, and was designed by Jonathan Adler. PayPal reports that with more people requesting money as a holiday gift—Ypulse research found 26% of 13-33-year-olds have money/ gift cards at the top of their holiday wishlist—the fashionable cards are meant to make the gift “more personal and heartfelt.” (brandchannel)
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