A pair of Millennial entrepreneurs is disrupting an industry that hasn’t changed in decades— lingerie.

A pair of Millennial entrepreneurs is disrupting an industry that hasn’t changed in decades— lingerie. After struggling to “elevate her drawer of basic underwear,” and feeling brands like Victoria’s Secret didn’t fit her image of “the modern, millennial woman,” Mariana Hernandez started White Rabbit to offer stylish, affordable, high-quality underwear online. But it’s their “Comfort Trial” program that has set them apart. Customers can order 2 or more pairs of underwear and within 30-days return any unopened pieces with “no questions asked,” motivating consumers to buy, and creating “a great avenue to collect customer feedback.” (Inc.)