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Rice Krispies is using its social media for social good.

Dec 14 2016

Rice Krispies is using its social media for social good. This holiday season, the brand has teamed up with Toys for Tots, encouraging Instagram and Twitter users to post photos of their Rice Krispie treat creations with the hashtag #Treats4Toys to have a toy donated to a child in need. To spread awareness, the company brought on “treat-making, the sculpture-savvy Jessica Siskin AKA Misterkrisp”—who has over 45K followers on Instagram—to put together a window display with her best work. (Food & Wine