Talk about personalized marketing—last week, Reyka Vodka took to Facebook Live to wish each and every Icelander a happy holiday, by name.

Talk about personalized marketing—last week, Reyka Vodka took to Facebook Live to wish each and every Icelander a happy holiday, by name. The live event went on for two hours as the brand’s unofficial ambassador, the bearded Icelandic Fridrik, went through all 4,512 approved Icelandic names to wish each a Gleðilega hátíð. The video’s goal was to raise awareness in both Iceland and the U.S., and has received hundreds of positive comments from users around the world. (MediaPost)