Millennials are driving online shopping this holiday season. Slice Intelligence looked into all online purchases made by consumers who use their apps, and found that between Nov 1st and Dec. 10th, more than one-third were made by Millennials. They also found that online spending is up 19% since 2015, and that Amazon now accounts for 43% of all shopping. Convenience and deals are the biggest motivators, as is more personalization. As one 26-year-old explained, “I can't walk into a store and say, 'unique gifts for my 21-year-old brother.'” (Inc.)
