“High off” its Gatorade Super Bowl success this year, Snapchat is ramping up its football ad offerings. A leaked advertising sales deck from the company is showing packages that go up to $5 million, a fee most likely calculated based on their partnership with the National Football League, and the Gatorade sponsored lens that generated 165 million views. The deck also revealed that advertisers can expect up to 3 million views for video ads during the Super Bowl, and for a lens in the first position of the menu, up to 10-20 million plays. (Ad Age)
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