Young Chinese females aren’t “passively wait[ing] to be gifted a diamond by a man,” and they’re presenting a “significant opportunity” for the diamond industry.

Young Chinese females aren’t “passively wait[ing] to be gifted a diamond by a man,” and they’re presenting a “significant opportunity” for the diamond industry. Millennial females now account for 68% of China’s diamond jewelry sales, and these financially independent women are buying them more as a “fashionable mark of achievement” than a symbol of love. As a result, retailers are distancing their jewelry from the less-popular institution of marriage, and creating practical and affordable pieces that can be personalized to fit any look. (Bloomberg)