Anti-balding treatments are the new beauty trend among young males. Hair-growth startups like Great Many are jumping in on the $3B market, offering affordable solutions like platelet-rich-plasma (PRP) therapy and oral minoxidil. These med-spas are focused on a wellness vibe, making hair loss treatments feel less clinical and more approachable for younger gens. Gen Z males, who are especially likely to worry about aging (even 5% more likely than their female counterparts), are flocking to these spaces to avoid the fear of baldness. And with treatments like PRP starting around $500, these new brands are making it easier for younger consumers to not only get the treatment, but feel it’s more everyday wellness than a big appearance change. (The Cut)
👀 Read more from YPulse: Beauty Brands Are Tapping Gen Z Males as Their New Ambassadors
