2016 was the year of innovative retail strategies. From “tapping into new markets, supporting emerging designers, releasing exclusive collaborations or inking partnerships with influencers,” department stores pulled out all the stops this year to stay relevant with young consumers’ shopping behaviors. Some of the most notable were Neiman Marcus’s collaboration with clothing rental service Rent the Runway, Macy’s opening of “The Etsy Shop,” and Nordstrom’s attempt to make luxury more accessible with an Hermés shop. (Fashionista)
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