Demand for all-natural, ‘simple’ foods shows no signs of slowing down.

Demand for all-natural, ‘simple’ foods shows no signs of slowing down. A recent analysis by delivery service Instacart revealed that foods free “of basically everything” are trending right into the new year. Halo Top, a lower-calorie and fat alternative to ice cream, experienced a 919% increase in searches, and the term “non-dairy” went up by 222%. Searches for a popular paleo-based diet “Whole 30,” also went up 292%, and the diet’s staples, chicken bone broth and grass-fed ground beef, were up 268% and 381%, respectively. (MediaPost)