KFC is continuing to stand out on social media by bringing gaming to Instagram. Early next year, the brand will be launching the Kentucky Fried Football Challenge on their Instagram page to coincide with the college championship game and NFL playoffs. Using “Instagram's native features in a creative and hilarious way,” users will select plays through captions on the football field images, and get directed to a new image that shows how far they’ve progressed in the field. (Adweek)
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