- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Brand Loyalty Report
In YPulse’s 2016 Loyal-ish report, we discovered that young consumers will stick with the brands they like, but are willing (and eager) to try something new if the quality or price is better. And this still holds true today—even good social media content can sway their brand choices. However, there are a few things brands can do to keep them coming back for more; namely product reliability while also being innovative.
YPulse’s 2025 Brand Loyalty report explores what loyalty really means for these gens, what’s keeping young consumers tethered to certain brands / products, and how they’re interacting with rewards programs.
Download the full report for further insights
- How Gen Z and Millennials consider themselves brand loyal, but are actually loyal-ish
- What innovation, product experimentation, and improved products means to Gen Z young consumers
- How many are loyalty / rewards members
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2025
Additional survey content for Pro users:
Open-end responses on what brand they are most loyal to, what would make them stop buying from a brand, and how they pit price against quality.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.