Target, originator of high-end designer collections for low prices, continues to garner attention for their collaborations, and they’ve announced that their next partnership will be with iconic brand Lilly Pulitzer.

Target, originator of high-end designer collections for low prices, continues to garner attention for their collaborations, and they’ve announced that their next partnership will be with iconic brand Lilly Pulitzer. The announcement has created instant buzz among Millennials interested in bright and playful fashion. Clothing, beauty, and home décor items will be a part of the affordable collection, and for the first time offerings will include plus sizes—the lack of which earned Target criticism in the past. Capsule collections are still a huge deal for young shoppers, and we’re predicting good things for the April launch. (Refinery29)