Did you know when it comes to the Super Bowl, more Millennials look forward to the commercials than the actual game?

Did you know when it comes to the Super Bowl, more Millennials look forward to the commercials than the actual game? For that reason, this year Anheuser Busch’s VP of Marketing says the company is “going very hard after Millennials.” The brand is employing a digital-heavy approach, releasing sneak peeks of the anticipated ads days before the game. Bud Light is also reportedly bringing the hype with events for consumers. Beginning this week they will search nationwide, both online and in bars, for consumers to invite to a three-day event in Phoenix that will host concerts and other activities. (LakeExpo)