In Ypulse’s 2015 Prediction Roundup, we told you smart tech was poised to take over our worlds, and according to several creative industry leaders, this could be one of the biggest challenges to brands this year.

In Ypulse’s 2015 Prediction Roundup, we told you smart tech was poised to take over our worlds, and according to several creative industry leaders, this could be one of the biggest challenges to brands this year. A round up of expert opinions on what will impact marketing in 2015 also includes the importance of merging digital and experiential marketing that “has the ability to be documented socially,” a continued obsession with celebrities and micro-celebs, and virtual reality (see Vice’s VR Millions March below). The need for brands to be more honest, empathetic, and to take a social stance is a major theme as well. (Fast Company)