Sperry, best known for their Top-Sider shoe, is an 80-year-old company usually associated with boating—but they want Millennials to see they are “relevant today.” Their new campaign “Odysseys Await” is targeting younger consumers by appealing to their adventurous spirit, and focusing on the brand’s “connection to the sea.” In addition to a spot filled with young, beautiful, and bearded boaters wearing Sperry, the brand will be launching the Odyssey Project, which will send 80 consumers on trips and use the content they create.

Sperry, best known for their Top-Sider shoe, is an 80-year-old company usually associated with boating—but they want Millennials to see they are “relevant today.” Their new campaign “Odysseys Await” is targeting younger consumers by appealing to their adventurous spirit, and focusing on the brand’s “connection to the sea.” In addition to a spot filled with young, beautiful, and bearded boaters wearing Sperry, the brand will be launching the Odyssey Project, which will send 80 consumers on trips and use the content they create. (Adweek)