With Barbie’s sales and popularity faltering, Mattel is taking some risks to try to put her back on top.

With Barbie’s sales and popularity faltering, Mattel is taking some risks to try to put her back on top. Their most recent unexpected move is putting the upcoming live-action Barbiemovie script in the hands of Juno screenwriter Diablo Cody. Cody is an advocate of female empowerment and a Barbie fan, but her style is without a doubt edgier than the “squeaky-clean” image the doll is usually known for. Producers say that her “unconventionality is just what Barbie needs,” and are reportedly aiming for a “contemporary tone” with a theme of helping others that overrides a focus on fashion. (Deadline)