Is The Twizzler Challenge the next Ice Bucket Challenge? The new social campaign is a call to action to raise funds for the New York Collaborates for Autism, and asks participants to chew on both ends of a Twizzler until their lips meet, Lady and the Tramp style. It’s silly, a little awkward, and has reportedly been catching on since it debuted on Comedy Central’s Night of Too Many Stars and The Today Show. It hasn’t taken off quite like last year’s ubiquitous icy charitable phenomenon yet, but could be a trend to watch. (The Daily What)
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