Young consumers are obviously passionate about music and want to discover new artists, but with so much new content coming out daily, and in so many different places, keeping up with the latest can be hard. Well, if you’re a hip hop fan, there’s an app for that. White Label is a music discovery and streaming service that helps users keep up with the hottest in hip hop by monitoring user engagement between Twitter and SoundCloud to chart the most popular songs of the moment. Hip hop fans are said to be the “single most active music audience on Twitter” and White Label allows them to stream buzzed about tracks and also read the conversations going on about them, a concept some think “should be made for every genre.” (The Next Web)
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