Millennial dads are playing a more active roll in parenting, and new site Fatherly wants to be their dad-centric hub.

Millennial dads are playing a more active roll in parenting, and new site Fatherly wants to be their dad-centric hub. Founder Simon Isaacs had a hard time finding parenting sites that spoke to him as a soon-to-be father, and found that most sites were designed for moms. Fatherly is full of parenting advice, product recommendations, and news aimed at Millennial dads, with posts like “A Navy SEAL’s Tips on How to Dominate Hide-and-Seek.” The startup is focusing on smooth design, mobile-friendly features, and short and sweet content to cater to Millennial readers. (Fortune)