The real bulk of the Millennial population, which peaked with the birth year of 1990, are now entering “the wedding years,” and this influx of brides, grooms, attendants, and guests is a boon to some brands.

The real bulk of the Millennial population, which peaked with the birth year of 1990, are now entering “the wedding years,” and this influx of brides, grooms, attendants, and guests is a boon to some brands. Though parent company Anthropologie’s sales are a “disappointment,” bridal brand Bhldn’s sales have “skyrocketed.” The brand credits their unique gowns for their success. (Racked)