Taco Bell’s new #RecognizePotential campaign is asking this year’s high school graduates to share their potential, and celebrate the power of a diploma.

Taco Bell’s new #RecognizePotential campaign is asking this year’s high school graduates to share their potential, and celebrate the power of a diploma. Their messages could be featured on a Times Square virtual yearbook billboard, and will receive $1000 scholarships. In addition to the digital push, on National Graduation Day, June 6, the fast food brand will hand out free Doritos Locos Tacos to any seniors graduating this year. (Food Beast, Taco Bell)