The nostalgia marketing just keeps on coming: Spotify (which 41% of 13-32-year-olds say they use) has launched “Rewind,” a new feature that shows users “which artists [they] would be listening to if [they] were born in another time.” Rewind creates playlists based on decades past by asking users to choose three modern day artists they like best from a list, and creating complementary music collections from the ‘60s, ‘70s, through the 2000s.

The nostalgia marketing just keeps on coming: Spotify (which 41% of 13-32-year-olds say they use) has launched “Rewind,” a new feature that shows users “which artists [they] would be listening to if [they] were born in another time.” Rewind creates playlists based on decades past by asking users to choose three modern day artists they like best from a list, and creating complementary music collections from the ‘60s, ‘70s, through the 2000s. (VentureBeat)