Millennials and teens like Walmart more than their parents do. Recent research by the retailer found that Walmart “indexes higher” among those under 24-years-old and those 25-34-years-old than it does with Xers and Boomers. Surprised? It’s actually not too shocking. Young consumers grew up during the recession when lower-priced retailers became go-tos, and are also the first generation to grow up with Walmart as a dominant brand. According to the retailer, “It could be their Baby Boomer parents dragged them to Walmart so much it feels a bit like home.” (AdAge)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
