Millennials and teens like Walmart more than their parents do.

Millennials and teens like Walmart more than their parents do. Recent research by the retailer found that Walmart “indexes higher” among those under 24-years-old and those 25-34-years-old than it does with Xers and Boomers. Surprised? It’s actually not too shocking. Young consumers grew up during the recession when lower-priced retailers became go-tos, and are also the first generation to grow up with Walmart as a dominant brand. According to the retailer, “It could be their Baby Boomer parents dragged them to Walmart so much it feels a bit like home.” (AdAge)