Family is being redefined by Millennials, and a “modern family model” is on the rise.

Family is being redefined by Millennials, and a “modern family model” is on the rise. Family structures are shifting thanks to single parents, unmarried parents, interracial marriages, and same sex parents. They’re also viewing friends as family, and creating their own traditions (like Friendsgiving) to honor those relationships. Marketers should consider their new traditions, and embrace the non-traditional family to appeal to them. (360i)