With this season’s back-to-school shopping sales forecasted to be the biggest in years, brands are gearing up, and prepping tools that will make it even easier for mom and dad to fill up the cart.

With this season’s back-to-school shopping sales forecasted to be the biggest in years, brands are gearing up, and prepping tools that will make it even easier for mom and dad to fill up the cart. Target has launched “School List Assist,” a stress-relieving online shopping feature that provides a curated list of the supplies kids will likely need most. Users can order online for either home delivery or to pick up in-store. (Our back-to-school special report sheds more light on students’ BTS shopping behavior!) (AdAge)