Dish Network’s new Sling TV streaming service is aimed squarely at cord-cutting (and never-cord) Millennials, and their commercials are making it crystal clear.

Dish Network’s new Sling TV streaming service is aimed squarely at cord-cutting (and never-cord) Millennials, and their commercials are making it crystal clear. The new Sling campaign features spots with titles like “Old TV Model” and “Useless Channels,” and encourages viewers to “Take Back TV.” Sling has reportedly already amassed around 250,000 paying subscribers without traditional marketing. (Recode)