Now that stereotypes about gamers have begun to dissipate and the gaming community has diversified and grown, more brands are trying to reach this “coveted affluent Millennial audience.” One big tip: a simple marketing buy likely won’t cut it.

Now that stereotypes about gamers have begun to dissipate and the gaming community has diversified and grown, more brands are trying to reach this “coveted affluent Millennial audience.” One big tip: a simple marketing buy likely won’t cut it. Brands succeeding in the space are providing value via giveaways and sponsorships that fill a need. Coca-Cola has even hired a global head of gaming as their participation has increased. (Ad Age)