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Miller Lite is targeting Millennial guys on Instagram with a different kind of beer ad.

Aug 12 2015

Miller Lite is targeting Millennial guys on Instagram with a different kind of beer ad. The brand is appealing to the graphic design set with posts that put typography and fonts at the forefront, and the cans and bottles on the sidelines. The hashtag #typography currently has more than 2.6 million posts on the platform, and Miller hopes to “leverag[e] something that natively already exists on the platform.” (Adweek)