It’s been a trend this year for major digital platforms to spin off kid-friendly versions of their offerings, and Ticketmaster is the latest to create a mini-me version of their site.

It’s been a trend this year for major digital platforms to spin off kid-friendly versions of their offerings, and Ticketmaster is the latest to create a mini-me version of their site. The brand has launched Minimaster, an “online hub for kids” that lists kid-friendly events and features original video and content. Videos star tween hosts Pilot and George, who guide young viewers through live events and take them behind the curtain at shows like Barnum and Bailey. (StreamDaily)