The generation’s obsession with food should be a major opportunity for brands in the space, but some still struggle to understand younger consumers.

The generation’s obsession with food should be a major opportunity for brands in the space, but some still struggle to understand younger consumers. In fact, fast food chains Wendy’s and Dairy Queen have both opened research labs to “test Millennial ideas.” Wendy’s is experimenting with digital innovations around mobile, and DQ is developing a new menu with “higher-quality products” like “artisan sandwiches.” (QRS Magazine)