Old Spice’s latest effort to reach Millennial guys is a good old fashioned GIF-battle. The brand is one of the first bunch of advertisers on Imgur, whose 150 million users are mostly young male consumers. The sponsored GIFs carefully echo the content liked on the site, full of over-the-top and downright weird imagery, and showing the fight between their two newest scents, Timber and Bearglove. One Imgur user commented, “I never thought I’d find myself saying this, but this is the kind of shameless ad posting I can get behind. #teamtimber.” (Digiday)
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