Younger Millennials have come of age during a time of financial hardship, and their resulting practicality is influencing their shopping behavior. Teens today are more likely to reuse last year’s clothes, and a recent poll reported that 39% are reusing clothing in 2015 compared to 26% in 2011. Qualitatively, these young consumers have learned that paying full price is not necessary, with one 15-year-old girl saying, “I buy on sale because it's stupid to buy a pair of shorts for $60.” (ABC)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
