Now Millennials can get everything from weed to toys to vinyl via subscription, but beauty boxes continue to be some of the biggest money-makers of the trend. Birchbox is of course a huge player, but the space is becoming crowded with competitors, and YouTube beauty star Michelle Phan’s startup Ipsy just raised $100 million to take them on. Ipsy delivers “Glam Bags” to subscribers for $10 a month, and has reportedly grown “aggressively off the back of YouTube influencers.” (Business Insider)
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