Niche dating apps have been created for everyone from weed enthusiasts to Netflix fans, and now Oscar Mayer is bringing together bacon lovers with Sizzl, their new mobile meet-up app.

Niche dating apps have been created for everyone from weed enthusiasts to Netflix fans, and now Oscar Mayer is bringing together bacon lovers with Sizzl, their new mobile meet-up app. The marketing ploy is an actual, real dating platform, where users can set up profiles, including bacon preferences, and swipe (Tinder-style, of course) through potential matches for “bacon-wrapped dates.” Users rate one another with the “Sizzl meter” to help pair up mutual interested parties. (Adweek)