Vans has teamed up with anti-smoking campaign truth to create kicks that “make smoking look ridiculous.” The sneaker’s design is inspired by the truth app Erase ‘N Replace, which allows users to take photos of people smoking and replace cigarettes with various items, like tacos, bubble gum, and ice cream.

Vans has teamed up with anti-smoking campaign truth to create kicks that “make smoking look ridiculous.” The sneaker’s design is inspired by the truth app Erase ‘N Replace, which allows users to take photos of people smoking and replace cigarettes with various items, like tacos, bubble gum, and ice cream. The CMO of the Truth Initiative tells PSFK, “We’ve set our sights on activating the majority of teens who don’t smoke to help influence the 8% who do…Vans gives truth a canvas that allows anyone to creatively express what they stand for: being the generation to end smoking.” (PSFK)