The Empire craze hasn’t slowed down. Though the first week of fall TV season had a rocky start with young viewers, the musical soap’s second season premiered to 16.2 million viewers—giving it higher ratings than any other scripted series among 18-49-year-olds. (Reminder, nearly half that vital demo is now made up of Millennials.) In other Empire news, Saks Fifth Avenue created a line inspired by fashion-risk taking matriarch Cookie Lyon. (Adweek, Fast Company)
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