A small soda brand is seeing sales explode thanks to Millennials.

A small soda brand is seeing sales explode thanks to Millennials. At the same time that major brands like Coca-Cola and Pepsi have been struggling, LaCroix sparkling Water’s parent brand has seen their sales triple. Avoiding traditional advertising and packaging has reportedly created a cult appeal. According to an industry expert, “Millennials see [LaCroix] as a discovery — something only they know about and their friends know about since it’s not in their face all the time.” (Business Insider)