Conde Nast has purchased Pitchfork, the “most influential music publication to emerge in the Internet age,” to capture their male Millennial readers.

Conde Nast has purchased Pitchfork, the “most influential music publication to emerge in the Internet age,” to capture their male Millennial readers. Though Pitchfork has worked to diversify their content, a reported 82% of their visitors are 18-34-year-old men. But Pitchfork has stated their commitment to staying gender-neutral, with the site’s founder tweeting, “We’re totally about reaching all music fans everywhere.” (The Atlantic)