Can Boomers and Millennials agree on anything? Well, according to Y&R BAV’s brand survey, they agree that Ralph Lauren Polo is relevant, and Southwest is the airline to be loyal to. The research examined favorite brands in specific categories and reportedly found commonalities in travel and clothing brand preferences—but when it comes to booze, Millennials want Patron, while Boomers and Xers want Dom Perignon. (Adweek)
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