The photo of kids with a shopping mall Santa has been a holiday tradition for decades, but those white bearded men in red suits are more than a photo op, they actually increase store traffic and sales. This year, a reported 50% of parents with kids under age 13 are planning to make a trip to a shopping center to visit Santa. The tradition remains strong thanks to the family turnout, driven by determined parents, but Santa’s Village is also getting updated with more high tech features. (Adweek)
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