Fashion brand capsule collections have been around as long as some Millennials can remember, but we continue to see them create buzz—and in some cases mania—among young consumers.

Fashion brand capsule collections have been around as long as some Millennials can remember, but we continue to see them create buzz—and in some cases mania—among young consumers. Case in point: the new Balmain x H&M is so wildly popular that it is currently selling on eBay for prices that make it more expensive than some actual Balmain items. The resale of capsule collections has clearly become big business for some. (Refinery 29)