The creators of Trèstique are designing makeup to cater specifically to Millennials’ preferences. Because young consumers want “products that are multifunctional, have great packaging, are easy to apply in seconds, and don't require an arsenal of separate tools or brushes,” all Trèstique items come in pencil or stick form, close with magnets, and have built-in sharpeners or other beauty tools. (Allure)
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