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We’ve mentioned before that Millennials aren’t drinking, or buying, wine like their parents did, and it continues to be true.

Nov 05 2015

We’ve mentioned before that Millennials aren’t drinking, or buying, wine like their parents did, and it continues to be true. A recent survey of wine drinkers looked at differences between generations and found that Millennials care more about a wine’s story than its rating or price: 79% of Millennial wine drinkers buy wine in the $10-15 range. They’re also looking for obscure interesting wines over more traditional wines that Xers and Boomers have made popular. (WSJ)