We’ve mentioned before that Millennials aren’t drinking, or buying, wine like their parents did, and it continues to be true. A recent survey of wine drinkers looked at differences between generations and found that Millennials care more about a wine’s story than its rating or price: 79% of Millennial wine drinkers buy wine in the $10-15 range. They’re also looking for obscure interesting wines over more traditional wines that Xers and Boomers have made popular. (WSJ)
